Customer loyalty is the holy grail marketers have been seeking for years. Loyalty programs have become a means by which companies have attempted to gain this loyalty.
“Buy one, get another one half off.”
“Would you like to join our loyalty program and get 10% off your purchase today?”
We’ve all heard a variation of this loyalty “pick-up line” at one point or another. People usually join loyalty programs with the incentive to get the immediate discount, not an incentive for receiving rewards over the long term.
Just because a customer joins a loyalty program, doesn’t mean they are loyal to you. Brands use the information derived from these programs to track user behavior and reward them based on previous purchases. And that tailored, personalized experience showing that you care, makes them care and gets you loyalty.