Category Archives: Marketing

B2B and B2C marketing tips to get people to love your products

What The Princess Bride Taught Me about Creating Universally Loved Content

We’ve all been asked some head-scratchers during an interview at one point or another.

Q: What would you do on your first day if no one was here?

Q: If you were to give a TEDTalk, what would the subject be?

Q: What’s the worst road trip you’ve ever taken?

These are all random questions I have been asked during an interview. And while  researching the product and absorbing a company’s origin story the night before could be of some use,  there are just some questions you can’t prep for.

A question more random than Charlie Sheen’s affinity for Tiger Blood.

Here is the question I was asked:

Q: Why is the Princess Bride a Universally Loved Film?

I sat there stumped. This should be the easiest question in the world. And here I was, puzzled over a movie I had seen at least two dozen times.

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What 80’s movie crushes can teach marketers about customer loyalty

Customer loyalty is the holy grail marketers have been seeking for years. Loyalty programs have become a means by which companies have attempted to gain this loyalty.

“Buy one, get another one half off.”

“Would you like to join our loyalty program and get 10% off your purchase today?”

We’ve all heard a variation of this loyalty “pick-up line” at one point or another. People usually join loyalty programs with the incentive to get the immediate discount, not an incentive for receiving rewards over the long term.

Just because a customer joins a loyalty program, doesn’t mean they are loyal to you. Brands use the information derived from these programs to track user behavior and reward them based on previous purchases. And that tailored, personalized experience showing that you care, makes them care and gets you loyalty.
Continue reading What 80’s movie crushes can teach marketers about customer loyalty